Salesforce Marketing Operations Lead

The Salesforce Marketing Operations Lead will play a pivotal role in enhancing engagement across both customer segments of the marketplace, hirers and candidates, through innovative omni-channel marketing strategies powered by deep Salesforce Marketing Cloud expertise.

This role bridges the gap between marketing strategy and technical execution, combining hands-on Salesforce Marketing Cloud mastery with a strong grasp of campaign management platforms to bring marketing automation to life.

The Role

• Collaborate with stakeholders to understand business requirements and act as a technical consultant throughout the campaign planning process, ensuring solutions are fit for purpose and scalable;
• Build, test, deploy and continuously optimise multi-step campaigns and journeys in SFMC using advanced AMPscript and SSJS, and oversee campaign go-live processes and post-launch maintenance to ensure sustained performance;
• Work with technology teams to ensure seamless integration between systems, including Salesforce Marketing Cloud (SFMC), Salesforce CRM and downstream activation channels via AppExchange partners; and
• Serve as a role model within the functional team by driving innovation and maintaining a deep understanding of the evolving technology landscape, emerging trends and new channels of engagement. This role is instrumental in driving growth through omni-channel marketing automation using Salesforce Marketing Cloud or similar tools.