KOL Manager

Deskripsi pekerjaan

**Key Responsibilities** ### **1. Influencer Operations** - Own the **influencer funnel end-to-end**: sourcing, negotiation, onboarding, training, campaign briefing, and performance management. - Manage relationships with **agency partners** and optimize vendor costs. - Oversee influencer **mission programs, competitions, and commission-based systems (CPS)** as part of *Para Bintang BukuWarung (PBB)* community. - Create and maintain influencer tracking systems (CRM, dashboards, and payout processes). ### **2. Content & Campaign Management** - Co-develop content strategy aligned with BukuAgen and BukuPay campaigns — including **sales missions, festive competitions, and product education videos**. - Guide influencers to communicate **product value propositions clearly** (EDC ownership benefits, zero target, multiple income streams, etc.). - Review and approve influencer content for brand accuracy, compliance, and conversion focus. - Coordinate creative briefs with internal content and telesales teams. ### **3. Performance & Analytics** - Track and analyze influencer-driven sales performance across digital channels (influencer, live-streaming, organic social, CRM). - Continuously optimize CAC, conversion rates, and ROI across campaigns. - Develop **weekly performance dashboards** and share actionable insights to leadership. ### **4. Community Building** - Manage and grow the **Para Bintang BukuWarung (PBB)** community — build engagement, organize challenges, and increase retention among top-performing influencers. - Initiate regional and digital events to boost sales motivation and strengthen loyalty. - Build referral loops within the community to attract new creators organically. ### **Qualifications** - 5 years of experience in **influencer marketing, creator management, or digital sales operations** (agency or brand side). - Strong understanding of **creator economy dynamics** and **TikTok ecosystem**. - Proven experience managing **performance-based influencer programs** (CPS/CPI). - Excellent communication, negotiation, and stakeholder management skills. - Analytical mindset with comfort in data tools (e.g., Sheets, dashboards, or MMPs). - Passionate about **empowering MSMEs** and the fintech ecosystem in Indonesia.