KOL Manager

Key Responsibilities

1. Influencer Operations

• Own the influencer funnel end-to-end: sourcing, negotiation, onboarding, training, campaign briefing, and performance management.
• Manage relationships with agency partners and optimize vendor costs.
• Oversee influencer mission programs, competitions, and commission-based systems (CPS) as part of Para Bintang BukuWarung (PBB) community.
• Create and maintain influencer tracking systems (CRM, dashboards, and payout processes).

2. Content & Campaign Management

• Co-develop content strategy aligned with BukuAgen and BukuPay campaigns — including sales missions, festive competitions, and product education videos.
• Guide influencers to communicate product value propositions clearly (EDC ownership benefits, zero target, multiple income streams, etc.).
• Review and approve influencer content for brand accuracy, compliance, and conversion focus.
• Coordinate creative briefs with internal content and telesales teams.

3. Performance & Analytics

• Track and analyze influencer-driven sales performance across digital channels (influencer, live-streaming, organic social, CRM).
• Continuously optimize CAC, conversion rates, and ROI across campaigns.
• Develop weekly performance dashboards and share actionable insights to leadership.

4. Community Building

• Manage and grow the Para Bintang BukuWarung (PBB) community — build engagement, organize challenges, and increase retention among top-performing influencers.
• Initiate regional and digital events to boost sales motivation and strengthen loyalty.
• Build referral loops within the community to attract new creators organically.

Qualifications

• 5 years of experience in influencer marketing, creator management, or digital sales operations (agency or brand side).
• Strong understanding of creator economy dynamics and TikTok ecosystem.
• Proven experience managing performance-based influencer programs (CPS/CPI).
• Excellent communication, negotiation, and stakeholder management skills.
• Analytical mindset with comfort in data tools (e.g., Sheets, dashboards, or MMPs).
• Passionate about empowering MSMEs and the fintech ecosystem in Indonesia.