B2B Marketing Manager

Reporting to the Country Head of Marketing, the** B2B Marketing Manager (Acquisition)** will be responsible for managing and supporting all activities related to branding, marketing, digital engagement, partnerships, and market development, with a primary focus on acquiring new customers.

Responsibilities

• Develop a comprehensive customer acquisition marketing strategy based on deep insights into the business, customers, competitors, and the marketing funnel.
• Analyze business data to identify growth opportunities and create marketing initiatives to drive incremental growth in new customers.
• Implement coordinated acquisition, lead generation, product usage, and retention programs and events based on a regional framework.
• Lead key marketing campaigns to strengthen the hirer brand and optimize digital marketing strategies for search and content marketing.
• Collaborate with multiple cross-functional teams to ensure smooth execution & delivery of marketing strategies and achievement of marketing objectives.