Ads Performance Manager

The Regional Ads Performance Manager will be responsible for driving Ads business performance across the region, ensuring countries are well-supported in achieving their advertising revenue targets. This role serves as the key regional partner to commercial markets, providing strategic guidance, operational support, and performance management while coordinating closely with Finance on Ads P&L matters. The role also owns regional planning processes, including budgeting, target setting, and performance improvement initiatives.

Main Responsibilities

• **Ads Performance Management: **Lead the regional performance management of the Ads business by monitoring country performance against targets, identifying risks and opportunities, and driving initiatives to accelerate growth.
• **Market Partnership & Support: **Act as the primary regional point of contact for 16 markets, providing guidance on product-related questions, troubleshooting operational issues, resolving execution challenges, and navigating strategic conflicts to enable successful Ads execution.
• Financial Performance & Planning: Partner closely with Finance to manage Ads P&L matters, including reconciling discrepancies between commercial reporting and financial actuals, supporting bad debt discussions, and ensuring alignment on revenue performance.
• **Budgeting & Forecasting: **Drive the annual budgeting and target-setting process for the Ads business, while leading ongoing forecasting, risk and opportunity assessments, and performance reviews throughout the year.
• **Growth Acceleration: **Partner with underperforming markets to diagnose performance gaps and co-create targeted acceleration plans and growth initiatives to improve Ads revenue performance and achieve commercial objectives.