Lead, Category (Grocery/Food categories)

This role is only open to Malaysian local/PR

The Role

As Category Lead, your #1 mission is to accelerate growth for your portfolio! You are the business owner of your categories, responsible for driving topline and increasing order penetration. You will lead a team to scale these categories rapidly while hitting margin targets and ensuring top-tier stock availability.

Key Responsibilities

• **Growth & GMV: **Take full accountability for your category portfolio’s sales. Drive category penetration and hit revenue targets, driving order penetration and basket value.
• Commercial Margins: Monitor & drive healthy margins for your categories. Grow retail media revenue.
• Assortment & Suppliers: Run constant range optimization. Onboard high-growth SKUs and delist slow-movers. Lead negotiations and Joint Business Plans (JBPs) with FMCG brands.
• **Pricing & Campaigns: **Execute the pricing strategy for your categories to stay competitive. Coordinate with suppliers to align their promo spend with our campaign calendar.
• Availability & Waste: Own Weighted Availability (In-stock) to ensure top SKUs are never missing. Manage inventory health to minimize shrinkage and wastage.
• **Team Leadership: **Lead and coach a team of Category Managers. Monitor KPIs and drive a culture of high performance and accountability.

Key Responsibilities in detail

Topline Growth & Penetration

• Own the GMV and order volume for your portfolio; drive category penetration and basket value to hit revenue targets.
• Monitor daily performance and execute swift course-corrections to maintain growth momentum.

Range & Market Strategy

• Curate a "winning" assortment by identifying market trends, competitor gaps, and high-growth SKUs.
• Run constant range optimization by onboarding local heroes and ruthlessly delisting slow-movers.

Sustainable Margin & Commercial Revenue

• Drive category profitability by optimizing cost structures and securing strategic supplier investments.
• Grow Retail Media revenue and scale high-visibility advertising opportunities for your key brand partners.

Strategic Partnerships & JBP

• Lead long-term Joint Business Plans (JBPs) with FMCG partners to build strong, collaborative roadmaps for growth.
• Collaborate with suppliers to secure support and exclusive deals to drive high-impact commercial campaigns

Category Operational Health

• Actively collaborate with Supply Chain for high Weighted Availability, to ensure products are always available for the customer.
• Manage inventory health & shrinkage

Team Leadership

• Lead and coach a team of Category Managers, fostering a culture of high performance and accountability.
• Own the delivery of team OKRs and KPI and drive data-driven decision-making