Head, Performance Marketing

We are looking for a highly-driven and motivated Head, Performance Marketing to join our regional team. If you are looking for a place where you can make a direct impact, then this may be the place for you! The ideal person for this role has a strong understanding of how paid performance marketing works across search and paid social channels, brings a sharp eye for creative optimisation, and thrives in a fast-paced and dynamic work environment. As a Head, you will manage and develop a team while owning channel strategy and performance across 16 countries.

What's On Your Plate

• Lead, manage and develop a team of performance marketers, setting direction, coaching for growth, and fostering a collaborative and inclusive environment
• Own the performance marketing strategy across APAC and Europe, launching and optimising high-impact evergreen and integrated campaigns across paid search and paid social channels
• Own and manage channel budgets, pacing spend against targets and reallocating toward the highest-ROI opportunities
• Drive creative optimisation across channels, shaping ad creative strategy, running creative testing, and applying performance insights to improve relevance and efficiency
• Leverage AI and automation tools to streamline manual performance marketing workflows (campaign setup, bid management, reporting, and creative iteration), freeing up time for strategy and experimentation
• Work cross functionally and cross regionally to develop, launch and track high-impact evergreen and integrated concepts
• Determine areas of opportunity, design and execute experiments, and present data-driven recommendations that improve current marketing and business practices in order to drive customer acquisition, engagement and retention
• Track and maintain campaign performance and benchmarks to measure effectiveness of digital media, gathering insights continuously to build best-in-class practices
• Measure, analyse and report performance across your channels, driving channel mix and budget decisioning
• Leverage data to produce analyses on media channel performance and ROI