Assistant Manager - Performance Marketing & Paid Media

Our team drives Grab's growth by optimizing media spend, building high-impact campaigns, and aligning cross-functional resources across Marketing, Creative team and media partners. Leveraging data-driven insights and end-to-end performance marketing, we maximize CPA and ensure cross-channel integration to directly impact Daily Transacting Users (DTUs) and GMV.

Get to Know the Role

This role owns day-to-day app campaign optimization and performance marketing strategies to drive User Acquisition (UA), GMV, cross-product adoption, and user reactivation. Additionally, you will build, pioneer, and scale internal and external AI-driven solutions to transform operational workflows, maximize efficiency, and accelerate business growth.

The Critical Tasks You Will Perform

• App Campaign Optimization & Growth: Drive day-to-day app campaign optimization across digital channels (Meta, Google, TikTok, Apple Search, etc.). Execute multi-channel UA, retargeting, and reactivation strategies to hit scale and conversion cost targets.
• AI Solutions & Workflow Automation: Build, pioneer, and scale internal and external AI solutions to transform workflows, speed up asset iteration, and drive campaign efficiency.
• Data Attribution via AppsFlyer: Analyze app performance data with high sensitivity to **AppsFlyer attribution modeling. **
• Creative & Product Synergy: Partner with creative teams to test high-converting ad assets, and provide data-driven feedback to product teams to improve in-app conversion rates (CVR) and onboarding flows.