Regional Assistant Manager, Measurement & Insights

The GrabAds Measurement team helps regional advertisers and media agencies understand the impact and value of their advertising investments. We deliver data-driven insights that help clients evaluate campaign effectiveness and make informed marketing decisions.

You will collaborate with Marketing, Account Management, Ad Operations, Media Strategy, Product Marketing, and Consumer Research teams across regional and country markets. Together, we scale GrabAds solutions and strengthen advertisers' confidence in their campaign strategies.

Get to Know the Role

You will combine technical measurement expertise with client-facing advisory responsibilities to help advertisers understand and improve advertising effectiveness. You will apply your knowledge of digital advertising ecosystems and measurement methodologies to design studies, translate findings into recommendations, and support the adoption of GrabAds solutions.

You will report to the Head of Regional Measurement & Insights. This is an onsite role based at Grab’s One-North office in Singapore, with opportunities to deepen your expertise in advertising measurement and influence regional measurement practices.

The Critical Tasks You Will Perform

You will:

• Lead end-to-end processes for designing, deploying, and concluding measurement initiatives that evaluate the ROI and value of advertising campaigns.
• Create actionable best practices and frameworks for measurement methodologies to educate clients and support internal teams in making informed decisions.
• Guide conversations with advertisers and agencies, presenting actionable insights derived from measurement studies and consulting sales teams on study designs.
• Synthesize raw data into clear, impactful narratives and build dashboards or reports that influence strategic decisions across senior stakeholders.
• Develop and execute measurement plans for key accounts, focusing on real-world business outcomes and leveraging first- or third-party solutions to test incrementality.
• Provide data-driven pitches or narratives to support marketing and sales enablement efforts for account teams across Regional and Country-level teams.
• Collect and analyze campaign-level insights to create thought leadership materials and foster greater awareness for GrabAds marketing solutions.