Assistant Marketing Manager, Financial Services

Join the Grab Financial Services Marketing team in Indonesia, the team creating growth for Grab's digital financial services ecosystem, including our savings product in partnership with Indonesian digital bank. We sit at the intersection of Indonesia's largest digital financial ecosystems, with direct impact on millions of Grab and OVO users.

We operate with a builder's mindset: overseeing the full marketing loop from marketing strategy and planning to daily execution, working hand-in-hand with marketing analytics, and external partners. If you excel in data-heavy where your work translates directly into business outcomes, you will fit right in.

Get to Know the Role

Reporting to the Head of Marketing, owning end-to-end strategy for a flagship savings product co-developed by Grab and a top Indonesian digital bank.

You will build quarterly GTM (Go To Market) plans while also managing live paid media campaigns, tracking daily performance metrics, and coordinating across three organizations. You will be the central marketing connector between Grab and its banking partners, making sure strategy, budget, and execution stay aligned. You will be based onsite in our Jakarta Office.

The Critical Tasks You Will Perform

• Plan and execute paid media campaigns across multiple channels, including in-app placements, digital ads, and out-of-home, to drive user acquisition and product upgrade conversion.
• Oversee the marketing funnel end-to-end: monitoring visit trends, upgrade rates, and campaign Return on investment, and translating performance data into clear narratives for leadership.
• Coordinate marketing budgets, comms calendars, and campaign briefs across multiple stakeholders and partner organizations following a formal tri-party partnership structure.
• Collaborate with the analytics team to define audience segments, request data pulls, and refine targeting strategies for both acquisition and retention campaigns.
• Drive GTM planning and growth hypotheses aligned with GrabFin's half-yearly OKRs.