Assistant Marketing Manager, Mobility

Grab is more than just the leading ride-hailing and mobile payments platform in Southeast Asia. We use data and technology to improve everything from transportation to payments and financial services across a region of more than 620 million people. We work with governments, drivers, passengers, merchants, and the community, to solve critical problems in Southeast Asia.

The team is responsible for the consumer-oriented marketing efforts of all Grab services in Malaysia, including existing services like GrabCar, GrabPay, GrabFood, GrabMart, and newer additions like Grab Dine Out. If you share our vision of driving Southeast Asia forward, apply to join our team today.

Get to Know the Role

• As the Assistant Marketing Manager - Mobility, you will independently lead the end-to-end planning and execution of integrated mobility marketing campaigns that help grow Grab's Mobility business in Malaysia
• You will work closely with cross-functional teams, including Operations, Commercial, CRM, Analytics, PR, Product, and external agencies. These teams will help translate our goals into applicable, clear Go-To-Marketing (GTM) campaigns.
• To succeed in this role, you need to be a self-motivated individual who can perform under pressure in a dynamic, fast-paced environment. You have a clear understanding of end-to-end marketing strategies and go-to-market coordination, and can break down complex issues into executable strategies and detailed tactics.
• You will be reporting to the Mobility Marketing Manager, Grab Malaysia

The Critical Tasks You Will Perform

50% Marketing Communications and Go-to-Market Campaign Lead

• Responsible for the end-to-end design and execution of strategic campaigns including concept ideation, media and demand planning, go-to-market strategy and budget planning. React fast to mid-campaign performance and optimise in between campaign activities.
• Manage reporting across marketing campaigns, using data to lead better campaigns through a test and learn approach.
• Work with all key stakeholders and supporting functions (internal and external) to deliver high-quality work for creative, PR, media buying, events , for Grab.

30% Lead Marketing Strategy

• Drive business growth across all target segments through acquisition and retention plans that achieve business targets and build long-term user habits.

20% Curate Marketing Insights

• Work with our marketing analytics and consumer research teams to analyse insights into how consumers are using our platform and translate these into campaigns.