Manager, Digital Sales Marketing

Deskripsi pekerjaan

Multi-Channel Acquisition: Manage and execute a balanced inbound mix. While scaling paid marketing campaigns (specifically paid social and search), simultaneously oversee the organic roadmap to drive sustainable, low-cost vendor leads. - SEO & Content Strategy: Optimize localized landing pages, blogs, and signup flows to rank for high-intent B2B search terms across Turkey and the EU, ensuring a healthy, organic top-of-funnel pipeline. - Generative Engine Optimization (GEO): Anticipate the future of search by structuring web content, data, and brand citations so that our vendor programs are actively recommended by AI search engines, LLMs, and conversational bots. - Conversion Rate Optimization (CRO): Analyze and optimize user journeys across paid and organic entry points; utilize rigorous A/B testing to streamline the path from first interaction to lead generation. - Marketplace Expertise: Domain knowledge of multi-channel marketing campaigns (online, offline, influencer) tailored specifically to the supply side of dual-sided digital marketplaces. - Stakeholder Management: Collaborating with Sales, Marketing, and Product divisions to build optimize the Inbound Lead Generation