Principal, Agency Partnerships

Deskripsi pekerjaan

Build the Regional Agency Strategy - Define and own the regional agency strategy for Retail Media, identifying the agency groups, markets, clients and categories with the highest growth potential. - Develop a clear framework to increase Retail Media penetration across agency planning, buying and client investment processes. - Establish regional agency engagement models, commercial priorities and ways of working that can be replicated across APAC and EU markets. - Identify structural barriers preventing agencies from investing in our Retail Media proposition and develop solutions to unlock incremental spend. ### Develop Strategic Agency Partnerships - Build and strengthen senior relationships across key media agency groups, holding companies and their specialist commerce, programmatic and performance teams. - Position our Retail Media capabilities with agency leadership, planning teams and client leads, moving the relationship beyond individual campaign briefs toward strategic partnerships. - Develop joint business plans and strategic initiatives with priority agency partners to grow investment across their client portfolios. - Create access to new advertisers and budgets through agency relationships, including brands where we currently have limited or no direct commercial relationship. ### Drive Market Execution - Partner with local Retail Media teams to translate the regional agency strategy into market-specific action plans and commercial opportunities. - Identify priority agencies and advertisers by market and support local teams in developing the right engagement approach. - Lead or support strategic pitches, agency roadshows, workshops and senior client conversations where regional involvement can accelerate opportunities. - Build playbooks, best practices and scalable approaches that improve agency engagement capabilities across markets. - Ensure learnings and successful agency models are shared and replicated across the region. ### Grow Retail Media Revenue Through Agencies - Build a measurable pipeline of agency-led opportunities and establish clear targets for agency-sourced and agency-influenced revenue. - Increase the share of Retail Media investment coming through agencies and unlock incremental budgets beyond existing trade and shopper marketing relationships. - Work across onsite, offsite, programmatic and other Retail Media solutions to create propositions relevant to how agencies plan and buy media. - Identify opportunities to package audiences, inventory, insights and measurement into propositions that can compete effectively for broader media budgets. ### Shape Our Agency Proposition - Bring an agency-insider perspective into the evolution of our Retail Media proposition. - Provide structured feedback on what agencies and advertisers need across products, measurement, insights, buying models, campaign execution and reporting. - Partner with Product, Commercial, Marketing, Data and other regional teams to improve agency readiness and remove barriers to investment. - Represent the agency perspective within the Retail Media organization and help shape our longer-term go-to-market strategy.