Senior Manager, Regional Ads Strategy

The Senior Manager, Regional Ads Strategy will be responsible for defining and driving the regional strategy to accelerate advertising revenue growth across 15 markets. Leading a team of two, this role owns the long-term strategic direction of the Ads business, ensuring markets achieve both short-term targets and sustainable long-term growth.

This role partners closely with Commercial, Product, Operations, Finance, Marketing, and country teams to identify growth opportunities, diagnose business challenges, and develop scalable solutions that maximize Ads revenue. As the regional owner of Ads strategy, the Senior Manager will ensure the Ads roadmap remains aligned with evolving commercial priorities and broader business objectives.

Main Responsibilities

• Regional Ads Strategy: Define and execute the regional strategy for growing Ads revenue across 16 markets, identifying key growth opportunities and establishing strategic priorities that deliver sustainable business impact.
• Business Performance Ownership: Own the overall Ads revenue performance across the region by monitoring key commercial KPIs, identifying risks and opportunities, and ensuring markets remain on track to achieve both short-term and long-term targets.
• Product Performance & Commercial Insights: Lead the monitoring and analysis of Ads product performance, proactively identifying performance trends and diagnosing root causes of revenue fluctuations. Translate insights into actionable recommendations and drive resolution through the appropriate stakeholders.
• Cross-functional Leadership: Partner closely with Commercial, Product, Operations, Finance, Marketing, and country teams to influence product roadmaps, commercial initiatives, and operational improvements that contribute to Ads revenue growth. Ensure Ads strategy remains aligned as other commercial priorities and business initiatives evolve.
• Market Strategy & Performance Improvement: Guide markets in developing strategic growth initiatives to improve Ads performance. Support countries in overcoming commercial or operational challenges through structured problem-solving and data-driven recommendations.
• Team Leadership: Lead, coach, and develop a team of two Regional Ads Performance Managers, fostering a high-performance culture while providing strategic direction, prioritization, and professional development.