Senior Manager, Ad Operations & GTM

GrabAds enables merchants, brands and agencies to connect with consumers across Grab's ecosystem through relevant advertising experiences that drive measurable business outcomes.

You will join the Regional Strategy, Partnerships and Ad Operations team. The team grows advertiser participation across Grab's Deliveries, Mobility and eCommerce businesses in Southeast Asia by defining monetisation strategies, identifying new opportunities and strengthening our capabilities through technology, services and partnerships.

Ad Operations connects monetisation strategy, customer success and country execution. The function turns commercial commitments into scalable, high-quality campaign delivery and brings operational and customer insights back to Product, Measurement and Commercial teams. Together, we are building the capabilities required to serve enterprise customers consistently across Grab's six core markets.

Get to Know the Role

As Senior Manager, Ad Operations & GTM, you will lead enterprise campaign operations across six markets, manage a regional organisation and deliver Managed Services revenue. You will shape commercial models, go-to-market plans and an automation-led, AI-first operating model across Grab's owned and operated advertising platforms, partner solutions and the wider advertising technology ecosystem.

You will report to the Head of Strategy, Partnerships and Operations, GrabAds. This is a fully onsite role based in Singapore.

You will lead program managers, platform leads and country leads, supported by a temporary workforce of campaign managers and traffickers. Working with Commercial, Product and Measurement leaders, you will maximise booked-to-delivered revenue, improve products and processes, and develop campaign specialists into strategic customer consultants.

The Critical Tasks You Will Perform

• You will own the regional operating model and translate enterprise advertising commitments into measurable customer and business outcomes.
• Lead end-to-end regional campaign operations across setup, optimisation, reporting, troubleshooting and billing readiness, ensuring consistent delivery across all of Grab's operating markets.
• Maximise booked-to-delivered revenue through disciplined campaign governance, risk management and performance monitoring.
• Lead, coach and develop program managers, platform leads and country leads, building strong management capability and clear accountability across a distributed workforce.
• Define regional service standards, governance and capacity plans that balance campaign demand, customer experience, productivity, quality and cost.
• Partner with country Commercial teams to translate customer objectives into effective campaign strategies and media delivery.
• Build scalable best-practice playbooks and GTM packages that increase adoption of priority advertising solutions and deliver agreed customer KPIs.
• Turn operational and customer insights into product, tooling, measurement and data requirements, influencing product positioning, pricing and launch readiness.
• Translate cross-market delivery patterns and risks into strategic input on commercial models, product priorities, and resource allocation.
• Provide a consultative perspective on market pricing, customer needs and competitive dynamics to inform commercial strategies.
• Use Generative AI and automation to redesign workflows, reduce repetitive work and human error, improve decision quality, and build the team's strategic consulting capability.