Lead Product Marketing Manager

The Regional Product Marketing team is the central hub of user insights and marketing orchestration for all of Grab's products in every vertical Mobility, Food, Groceries, E-commerce, Loyalty, Financial Services, and enterprise solutions across all Grab markets and businesses.

We help products scale with unique Consumer Value Propositions (CVPs), impactful messaging, and habit formation programs that grow adoption and stickiness among consumers, merchants, drivers, and enterprise clients. We work hand-in-hand with regional product and country teams, turning data driven insights into compounding, predictable revenue streams.

Get to Know the Role

In 2026, Grab's Product Marketing team is shifting from traditional marketing to unified product led growth, optimizing for consumer delight, lifetime value (LTV), and revenue outcomes. In this role you will help deliver that shift on the ground applying modern product marketing techniques such as AI-assisted research, predictive personas, and multi-user CVPs to build and take products to market.

You will translate product and technical improvements into compelling commercial narratives, and bring ground truth insights from consumers,drivers, and clients into future product design. You will report into a Product Marketing leader and partner closely with Product, Commercial, Marketing, and Country Operations.

This will be a fully on-site role at our Malaysia's Petaling Jaya office

The Critical Tasks You Will Perform

• Contribute to LTV growth by driving product adoption and the habit formation of LTV growing behaviors, and by tracking each product's financial proxies.
• Support product led growth workstreams that unite Product, Commercial, Marketing, and Operations, helping foster daily and weekly user habits and network effects that compound usage, frequency, retention, and revenue.
• Apply next gen discovery techniques including the shift from traditional SEO to Generative Engine Optimization (GEO) by structuring product documentation and narratives to be cited and summarized by AI search agents such as ChatGPT, Perplexity, and Gemini.
• Use AI-assisted insights predictive analytics and synthetic personas alongside traditional research to make full use of Grab's online and offline data advantage.
• Work in an async first way across regions and countries, producing clear, unambiguous execution playbooks that reduce coordination friction for collaborators and stakeholders.
• Adopt AI tooling in day to day execution to handle routine work, while building your own depth in high level strategy, user empathy, and cross-cultural nuance.
• Build strong cross-functional relationships and influence peers across Product, Commercial, and Marketing to align on a shared go-to-market vision.