Lead/Head Subscription and Loyalty

Our subscription program is a core growth pillar across our foodpanda and foodora brands. As Head of Subscription, you will own the strategy and performance of the business across 10+ markets in Europe and APAC.

You will define and execute market-specific growth strategies by combining deep analytical thinking with hands-on execution. Working closely with local markets and cross-functional teams, you will identify opportunities, solve complex business problems, and scale initiatives that drive sustainable subscriber and financial growth.

You will lead a small high-performing team while partnering closely with Product, Pricing, Commercial, Marketing, and Quick Commerce to continuously strengthen our subscription value proposition.

This role is ideal for someone with exceptional problem-solving skills, a strong ownership mindset, and the ability to influence senior stakeholders through structured, data-driven thinking.

Your mission:

• Own subscription performance across markets, with accountability for subscriber growth, retention, Subscription GMV penetration, and P&L outcomes.
• Lead and develop a high-performing team, setting priorities and enabling strong execution.
• Define and execute market-specific growth strategies, aligning priorities across regions.
• Identify, test, and scale the highest-impact growth initiatives through rigorous analysis and experimentation.
• Own the evolution of the subscription value proposition, translating customer insights into product and commercial improvements.
• Partner with Product, Pricing, Commercial, Marketing, Quick Commerce, and local teams to deliver end-to-end growth initiatives.
• Establish clear success metrics, monitor performance, and communicate actionable insights to senior leadership.